Naomi Neo is a Singaporean lifestyle blogger, social media star and entrepreneur best recognized for her eponymous YouTube channel. She originally earned fame as a blogger and later branched out to various social media platforms including Instagram and TikTok. She has collaborated with creators like Night Owl Cinematics and JianHao Tan. She has created the companies NNCHANTED and nnpower. She is known for her luxurious lifestyle featuring her three-storey house and expensive cars.
Early Life
Naomi Neo studied at Damai Secondary School and continued her studies at Nanyang Academy of Fine Arts, from where she graduated with a diploma in Arts Management in 2016. According to her LinkedIn profile, she has a Bachelor's degree in General Sales, Merchandising and Related Marketing Operations.
Career
Although Naomi Neo was good at academics, she suffered from depression and mood swings, and decided to express her feelings through her Facebook account in 2009. She gained popularity by sharing stories about her social and school life. As her writing skills improved, she decided to take blogging seriously at the age of 15, with one of her blogs about the importance of motherhood, titled “Mothers”, going viral in 2010. In 2011, she started to write more energetically about issues related to youth and women. She was at the peak of her blogging career in 2012, but also often faced attacks from cyber bullies and decided to take a break to explore other opportunities.
She had created her YouTube channel in December 2009 and her first video was titled Superbass Cover. She continued to post makeup tutorials, challenge videos, skits, and Q&A videos, although some of her early videos are no longer available on the channel. It is actually her videos featuring her then-boyfriend JianHao Tan that were more popular on the channel, although they later broke up citing personal differences. She is known for openly talking about various bold topics in her videos.
She reportedly did S$45,000 worth of beauty, fashion and lifestyle sponsorships in 2014. She worked with brands like Benefit, SKII and Superga, and was brand ambassador for Sunsilk in 2014-15. The global talent acquisition company Gushcloud had contracted her back in 2012, and she worked with them despite never officially signing a contract. She is also an entrepreneur who has created the accessories company “NNCHANTED” and the holistic wellness brand "nnpower”.
Family Life
In 2016, Naomi Neo started dating a businessman who is only mentioned as Han. On December 25, 2017, she announced her engagement to Han. They got married in March 2018 and also revealed that same month that they were expecting. She gave birth to son Kyzo in June 2018 and later welcomed a daughter, Zyla Rey, in January 2021. During her own pregnancy, she realized that her mother was clueless about pregnancy and childbirth. She uploaded a video on YouTube on January 25, 2022, featuring her parents, in which she revealed that she was adopted by her parents after they were unable to have children despite trying for eight years.
